YAMAHA

The new and improved Yamaha Design Café is launched

First launched over 7 years ago the mission of the Design Cafe site was to gather feedback and opinion from Yamaha customer's in Europe. Yamaha wanted to harness the newly emerging power of the internet and interact with the visitors coming to the Yamaha websites by placing a range of questionnaires online.

The Design Cafe is managed by the Yamaha's Product Planning group who are responsible for, as there name suggest product planning - determining the Yamaha product line up in Europe, and to highlight and prioritize which product improvements should be scheduled into the Yamaha development plan.

Yamaha's Product Planning group did not want the exchange of information to be only one way on the Design Cafe, so in return for the valuable input and opinion from visitors it also made a range of exclusive and in-depth articles about the Yamaha models and their product development available.

The new Design Cafe now comes with a rich archive going back to 2004 and over the coming months this will be enriched further, with articles going back to 2000.Available in English, French, German and Italian the new site will also have information available in Spanish